Title tags are what show up in the tabs of the website. I try to do three things in each title tag.
A local signal, a service signal, and a Google category.
A local signal would just be a city such as Lake Worth. I do the marketing for a sheet metal shop in Lake Worth, Florida.
Service signals are the service or if you’re a product, whatever the product is. So, “Lake Worth Sheet Metal.” Pretty simple.
Then, if you can match the Google category that’s huge. The Google category for sheet metal is “sheet metal fabricators.” If you can see the whole thing in the tab, it would be “Lake Worth sheet metal fabricators.” We’ve got all three very important things for the title tag. When somebody goes and searches for that, Google sees where everything matches and it’s a good fit. I’m sure that this because it matches, so that’s where we are in the title tags.
The H1 is just the header. All my clients have the H1 that includes preferably some type of local signal, although you can’t always do that without being spammy. But always whatever keyword we’re trying to rank for. The earlier in the text if you can get those key words in the first five words of the H1 that’s ideal. I tried to get “sheet metal” in pretty early in this header for this particular client.