The Duct Tape Marketing Network is a group of marketing consultants lead by John Jantsch, the author of Duct Tape Marketing. Some of us in the group are Kevin Jordan, a Virginia marketing consultant, and (Dr.!) Karin Kraska, a New Jersey marketing consultant.
The premise of Duct Tape Marketing is that strategy should be developed before tactics are implemented. This is where so many marketing plans fall short.
Simple – Effective – Affordable
Just like duct tape.
