My assistant can do my SEO – False, unless she is also proficient in SEO.
This leads back to the opening of this page. There are many folks out there who believe that SEO is simply a matter of reading a few tip sheets and implementing the suggestions.
Yes, this is a great place to start. But where most in-house SEO efforts fail is in the ability to know whether or not what they are doing is actually correct, but more so, if what they are doing is working. Once you realize the amount of time that effective SEO entails, you’ll want your assistant to suspend the keyword research software and spend their time doing the tasks you hired them to do – assisting you.
The competition on Google can be quite stiff and it’s important that you find a way to stand out from the crowd. If your ad copy is weak, you will not be able to generate the click. Ultimately, no click means no traffic and no leads.
If you want to fully capitalize on the power of Google AdWords, you need to spend a fair amount of time ensuring that your ad copy is strong, targeted towards your ideal customer, and congruent with your landing page. If you focus on these factors, you will have far greater success with your ads and click-throughs.