I get asked to explain SEO all the time. It’s difficult to explain, because of the amount of variables, the constant fluctuation in variable importance, and the disagreement among “Experts”.
Here’s a great article by the guys and girls at Moz about the basics of SEO.
https://moz.com/blog/beginners-guide-to-seo-chapter-1
Enjoy.
If you’re still overwhelmed, feel free to call me and we can talk.
