As a result of “intent,” AdWords can normally result in getting leads much quicker. But with any marketing campaign, a key component of generating quality leads is your ad copy. It’s no different on AdWords.
The competition on Google can be quite stiff and it’s important that you find a way to stand out from the crowd. If your ad copy is weak, you will not be able to generate the click. Ultimately, no click means no traffic and no leads.
If you want to fully capitalize on the power of Google AdWords, you need to spend a fair amount of time ensuring that your ad copy is strong, targeted towards your ideal customer, and congruent with your landing page. If you focus on these factors, you will have far greater success with your ads and click-throughs.