Search Engine Results Page (SERP) Explained

Many of my new clients tell me they want to rank better in Google. But, there are actually 4 places on a single results page to rank. Ads Maps Organic Search Results Knowledge Panel The following article does a great job of explaining the differences. https://blog.hubspot.com/marketing/serp  

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Are Title Tags Still Important?

Title tags are what show up in the tabs of the website. I try to do three things in each title tag. A local signal, a service signal, and a Google category. A local signal would just be a city such as Lake Worth. I do the marketing for a sheet metal shop in Lake…

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What is Schema Markup?

Schema is a new computer language that tells Google what it’s looking at on a webpage. Now, I don’t know how to code Schema. I don’t know that anybody does except for people at MIT that invented it. But, there’s 100 plugins that help. I use the one called WPSEO Structured Schema or Structured Data,…

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Link to Google Maps

The next thing is something that very few people do but local businesses should especially pay attention to. A link to your business on Google Maps sends a very strong SEO signal to Google that your webpage and your maps profile are the same. That will help you rank higher. Put a link to the…

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Beginner SEO

I get asked to explain SEO all the time. It’s difficult to explain, because of the amount of variables, the constant fluctuation in variable importance, and the disagreement among “Experts”. Here’s a great article by the guys and girls at Moz about the basics of SEO.   https://moz.com/blog/beginners-guide-to-seo-chapter-1 Enjoy. If you’re still overwhelmed, feel free…

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