Here’s some bonus information – the page hierarchy should make sense. The homepage should obviously be the home page, and then anything that’s in the header menu or the footer menu ideally should be the second level. Let’s say you’re a Chinese restaurant and you’ve got a Menu button. That should obviously go to the menu. And then you’ve got a Locations button. If you’ve got two locations then the two locations should be below that location in the hierarchy. The bottom line is the hierarchy needs to make sense.
One of the reasons for that is Google will put your links, your second level links, in the search results page. You can take up a huge amount of real estate on that search page if the navigation and the hierarchy of your web page makes sense. If it doesn’t make any sense then Google’s like “What the heck am I looking at? All these pages point to different pages, it doesn’t make any sense.”
They’re not going to show this and then you’re going to lose real estate on the search results page.
Many of my clients have new websites. McAfee internet security software sometimes has to be told that a site is safe. This isn’t necessarily an SEO factor, but it can affect traffic to the site, which is an SEO factor. I recorded this short video so to show how easy it is to get the green checkmark.
There are a couple documents in this list that are especially helpful. One is the Google Webmaster Guidelines. The other is the SEO starter guide. When I have people call me and ask about starting out in SEO, these are the documents that I tell them to read first.
The alt description for photos is important, too. I didn’t realize this until recently, but one of the reasons that this is important is for ADA compliance. If you want your website to be ADA compliant, which you should because it’s a law now.
There’s a whole thing online about how you can get up to speed.
Having an alt description is important for visually impaired bled people. For example, if there’s somebody that is blind and they hover over a photo, their speech software will read the alt description. It’s important that this explains what the photo is of. Then Google in turn uses that as part of their SEO.
I would imagine that it also indexes Google images and things?
It does, yes. It’s a big player in helping Google index images.
Many of my new clients tell me they want to rank better in Google. But, there are actually 4 places on a single results page to rank.
- Organic Search Results
- Knowledge Panel
The following article does a great job of explaining the differences.